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OCR: CRM. Challenges More and more companies are seeing the opportunity Web-based customer relationship management (CRM) systems bring co the table, but implementing them is another matter. According to a survey of IT professionals compiled by Market Perspectives at the recent DCI Sales Force Automation show in New York City, more than half of the 209 respondents indicated that choosing the right hardware/software will be their biggest challenge Choosing the right software and hardware 51% Data warehouse access, storage 29% internet/intranet + Web integration 29% Database synchronization 25% Gaming knowledge of technology opcions 21% Restafling and recraining 17% Gaining knowledge of user requirements 16% Lack of budget 14% Reengineering processes before automation 14%% Support for re note workers 13% Sales staff reluccance to change 1:2ª Gaining executive management support Establishing a virtual salos organization Other 10%